And more recently a new political party agitated, protested and demonstrated their way into public imagination on the issue of corruption and proved that when common people came together for just causes they could indeed bring the powerful to their knees. The party went on to do very well in a state election even though they did not have much money to spend. All they did was to help people see that an alternative style of politics was possible and power could be challenged. The big players were forced to change their rhetoric - and in many cases even the type of candidates they fielded in the general election that followed. On the face of it all leading political parties started seeing the value of projecting a 'cleaner' image and also seeing the perils of taking the public for granted. Politics in India has hopefully been changed for good.
Early days yet, but much like the TV and the Airline brand this new political party too is in danger of fading away. Does it have anything to do with the letter A?