For pan- Indian brands based out of Mumbai or NCR, the Southern markets can sometimes be a bit of a cultural blind-spot. We can help brands gain a sharper understanding of the South that will translate into product and communication strategy with powerful connect.

We offer consulting services in the following areas;

• Cultural Insights - a deep insider view of the South Indian.
• Communication Strategy- translation of this insight into a resonant strategy
• Creative Development that powerfully captures the essence of the strategy in the local idiom

Our core methodology is to ‘read’ the cultural codes that are reflected in contemporary cinema, music, literature, and indeed in the streets, bazaars and homes of course. We translate this understanding into insight, strategy and communication content that will build the brand narrative in South India.