What is Top Dog?
Top Dog is an exciting simulation-based marketing masterclass that reinforces the fundamentals of brand marketing. Marketing managers today are increasingly in rapid-fire tactical decision-making mode. While this may be a requirement in a dynamic environment, it can also result in narrow-focused decisions that may often lead to unintended consequences and sub-optimal results.
That’s where Top Dog comes in..
In a collaborative, yet competitive environment, participants will experience the pressure of navigating through typical real-world marketing dilemmas. They will experience how each decision they make is linked to others and inextricably to business results -including sales, profits and key brand health metrics. The simulation workshop will help in bringing clarity into decision making that helps them plan for the long haul, even while targeting short term success.
Who is it For?
-Marketing Professionals - in Brand Management, Sales or Marketing Communication
-Students of Marketing and Communication
-Non-Marketing Executives, as an appreciation of the Brand Marketing function
Some of the organisations we have worked with include Murugappa Group, IFMR Chennai, IMT Ghaziabad, SPJIMR Mumbai, Great Lakes Chennai, IIFM Bhopal, Millward Brown Firefly, Homerun Consulting Thailand
For more details contact [email protected], [email protected]
Top Dog is an exciting simulation-based marketing masterclass that reinforces the fundamentals of brand marketing. Marketing managers today are increasingly in rapid-fire tactical decision-making mode. While this may be a requirement in a dynamic environment, it can also result in narrow-focused decisions that may often lead to unintended consequences and sub-optimal results.
That’s where Top Dog comes in..
In a collaborative, yet competitive environment, participants will experience the pressure of navigating through typical real-world marketing dilemmas. They will experience how each decision they make is linked to others and inextricably to business results -including sales, profits and key brand health metrics. The simulation workshop will help in bringing clarity into decision making that helps them plan for the long haul, even while targeting short term success.
Who is it For?
-Marketing Professionals - in Brand Management, Sales or Marketing Communication
-Students of Marketing and Communication
-Non-Marketing Executives, as an appreciation of the Brand Marketing function
Some of the organisations we have worked with include Murugappa Group, IFMR Chennai, IMT Ghaziabad, SPJIMR Mumbai, Great Lakes Chennai, IIFM Bhopal, Millward Brown Firefly, Homerun Consulting Thailand
For more details contact [email protected], [email protected]
