For any brand to be King, you have to begin by understanding the Communication Life Cycle of the product category in which the brand operates. And here is a simple illustration of that life cycle.
The circle of life
Novel Experiences in 2012
My resolution in 2012 was pretty much the similar to that in other years – see new places, meet new people and learn new things. Except that in 2012, I actually did something about it. I challenged myself to have at least 50 such experiences by the end of the year. The journey became so fascinating that I ended up counting at least a 100 fascinating journeys by the end of the year.
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