“The art of cinema consists in arousing desire, to play with desire. But at the same time keeping it at a safe distance, domesticating it, rendering it palpable, ” says noted cultural theorist Slavoj Zizek in his documentary ‘A pervert’s guide to cinema’ - a provocative take on the relationship between cinema and our individual and collective psyche.
Like cinema, the art of branding too can do (does?) the same thing.
Like cinema, the art of branding too can do (does?) the same thing.